"Working with Ed is always a highly enjoyable experience - and together we get the results we want. I'm always confident when I ask Ed to work on a project that he'll give us the right mix of informed opinion, solid research, energetic input into the development of ideas, and a well-finished, engaging piece of writing that enables us to reach our goals. I am so glad he's back in the UK!" Celia Richardson, director of communications and fundraising, Mental Health Foundation

Lots of health and well-being writing is produced by academically-oriented researchers or policy specialists, who sometimes struggle to engage a general audience. Conversely, non-expert writers often lack the knowledge to cover the subject in depth. Both can lose sight of the humanity at the heart of well-being.

I offer the confidence of the expert, the flair of the writer, and the experience of someone who tries to apply the science and art of well-being to his own life. My work is therefore clear, well-informed, empathic and persuasive.

Expertise. My broad and detailed grasp of the field - its research and evidence base, history, theoretical background, contexts (biological, psychological, social, political, personal and spiritual) and practical applications - enables me to come up with ideas to take it forward.

Flair. 15 years' experience as a journalist has taught me to communicate concisely, clearly and convincingly. I craft writing that connects with its audience - using styles appropriate to the message and target readership.

Experience. My own practice constantly reminds me that well-being is not an abstract concept. Wherever possible, I include people's personal testimonies in my work.